#4USTARTUPS

Who’s a startup?

You are an eligible startup if:

• It has been less than five years from the date of incorporation of your firm

• If your startup’s turnover does not exceed 25 crores in the last five financial years combined

• It is working towards innovation, development, deployment, and commercialisation of new products, processes, or services driven by technology

The ₹10,00,000 Build Your Dream Competition

Nutshell: The winners will share ₹10,00,000 worth of advertising and marketing solutions from EFY Group, to help promote their startup and its product or service.

Right before the start of a keynote, a challenge will be given to startups enrolled in this competition. The startups can then submit their responses through their EFY Conferences account. There will be a total of 5 sets of questions, spread out over three days.

Please email your responses for the questions below to dilin.anand@efy.in

Your Company’s 101

  • What does your company do?
  • What unique problem does it solve?
  • How big is the market opportunity?

Your Market Opportunities

  • What is the actual addressable market?
  • What percentage of the market do you plan to get over what period of time?
  • How did you arrive at the sales of your industry and its growth rate?
  • Why does your company have high growth potential?

Your Products and Services

  • Why should users care about your product or service?
  • What are the major product milestones?
  • What are the key differentiating features of your product or service?
  • What are the two or three key features you plan to add?

Your Competition

  • Who are the company’s competitors?
  • What gives your company a competitive advantage?
  • What advantages does your competition have over you?
  • Compared to your competition, how do you compete with respect to price, features, and performance?
  • What are the barriers to entry?

Customer Acquisition

  • How does the company market or plan to market its products or services?
  • What is the company’s PR strategy?
  • What is the cost of a customer acquisition?
  • What advertising will you be doing?